Micromax : Comeback in Smartphone League


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Micromax, the mobile brand which was at some time in past was one of the top Smartphone brand in India. But it got lost in leagues of chinese brands like OnePlus, Vivo, Redmi etc. Even we have not heard of any new smartphones by Micromax in recent years as well. But this is set to change. Micromax has released a video announcing new smartphone line-up under name of iN. Will this be a Micromax comeback in smartphone league in India?

Source – YouTube

As stated by Rahul Sharma (Co-founder Micromax) in the released video, Micromax was started with Small capital from Home support and with other three friends. Micromax offered smartphones in multiple slabs considering the indian customer and received very good response. Thus Micromax became India’s No. 1 and World’s 10th Largest brand.

But with rise of Chinese mobile brands like Mi, Oppo, Redmi and OnePlus, Micromax got on back-foot, as those brands started to offer Smartphones at very competitive price. It can be said that Micromax failed to gauge these companies or was not expecting such quick turn-around. But what happened in past is past. Micromax is set to launch its new smartphone line-up on 3rd November 2020. It’s yet not clear if this event will be livestreamed or it will be soft-launch via its website only.


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The new smartphone lineup will be under name iN, fully Made In India. No details available yet, but we can expect the pricing in range of Rs. 5,000/- to Rs. 25, 000/- looking at the current market trend and Micromax history.

Source – YouTube(Micromax)

Few reports suggests that the new Micromax smartphones will be powered by MediaTek Processors like Helio G35 and Helio G85 processors. Mobiles will come with 6″ to 6.5″ HD+ display, upto 3 GB RAM and around 32 GB of storage. Battery capacity will be around 5000 mAh.

We will need to wait for the official announcements from Micromax for the exact specification of new smartphones, but it’s clear that we will witness something great on 3rd November 2020. Stay Tuned!!!




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